Creating Cleaner Homes and a Greener World

At CLORALEN®️, social responsibility is in our roots. As part of Grupo AlEn, founded in 1949, we’ve been dedicated to improving both your home and the environment with trusted household cleaning solutions ever since.

 

Creating Cleaner Homes and a Greener World

At CLORALEN®️, social responsibility is fundamental to our brand. As part of AlEn USA, a subsidiary of Industrias AlEn, S.A. de C.V.—a leading name in Mexico’s household cleaning product industry since 1949—we are committed to enhancing our shared environment.

INNOVATION

We strive to offer innovative and sustainable cleaning solutions, conducting all operations with safety, responsibility, and ethics in mind. Our dedication goes beyond our products, extending to initiatives that benefit our communities.

COMMITMENT

CLORALEN®️ is dedicated to supporting the communities we serve. Through our Community of Clean initiative, we actively contribute to creating cleaner and safer environments. Recently, we donated 43,000 bottles of cleaning products to the Houston Food Bank, helping families in need during the COVID-19 crisis. This is part of our ongoing efforts to support disaster relief and community well-being with essential cleaning supplies.

SUSTAINABILITY

At CLORALEN®, sustainability is at the heart of everything we do. We are committed to providing innovative cleaning solutions that care for both your home and the planet. Our products feature biodegradable formulas and responsible packaging, helping us reduce our environmental footprint while delivering powerful cleaning performance.

At AlEn We Go Beyond

We understand that sustainability is not just an environmental necessity but also a catalyst for efficiency and competitiveness. This is why we have embedded our dedication to the environment and the future into our business strategy. Our ‘Go Beyond’ Sustainability Strategy was introduced to bolster initiatives targeting eight critical global challenges, with bold goals set for 2030.

Ton of virgin PP avoided in 2023 due to PCR content integrated in caps.

%

Post-consumer recycled plastic in HDPE bottles.

70%

of the bottles we recycle, come directly from the consumers that participate in our collection programs.

To view or download the complete report click here.