Why chose Cloralen Bleach

Discover the top six benefits of the CLORALEN® family of products, designed to meet all your cleaning needs with exceptional results.

Powerful Deep Cleaning

CLORALEN® products deliver a powerful deep clean, leaving every corner of your home spotless and fresh. From laundry to surfaces, count on our cleaning solutions to get the job done right.

Tough on Stains

Our formulas are designed to tackle tough stains like chocolate syrup, coffee, red wine, and grease. Say goodbye to stubborn stains with ease.

Versatile Use

CLORALEN® products work wonders all around your home, from laundry and kitchen to bathrooms and outdoor surfaces. Safe and effective on colored garments, our versatile cleaning solutions give you the flexibility to tackle any job.

Safe for HE Machines

CLORALEN® works perfectly with high-efficiency (HE) washing machines, providing a deep clean without putting extra strain on you or your appliance.

Environmentally Responsible Packaging

We are committed to sustainability, offering CLORALEN® products in 100% recyclable bottles and packaging made from recycled materials. Clean your home while caring for the environment.

Long-Lasting Freshness

Enjoy lasting freshness with our scented products. CLORALEN® keeps your home smelling clean and inviting, with fragrances that linger for days.

Discover the top six benefits of the CLORALEN® family of products, designed to meet all your cleaning needs with exceptional results.

Customer Voices - Hear What Our Clients Say About Us

At CLORALEN®, we’re all about powerful cleaning and fresh results that make your home shine. Our customers love how CLORALEN® leaves their spaces sparkling clean. Read their stories.

Good alternative to Clorox

Product arrived on time and as described with leakages or damage to product. This bleach is in gel form and the fumes are not as strong as Clorox.
Dora M.

Good alternative to Clorox

Product arrived on time and as described with leakages or damage to product. This bleach is in gel form and the fumes are not as strong as Clorox.
Good alternative to Clorox
Dora M.

CLORALEN®️ (takes stains away.)

Work great in the toilet and I have used in for mildew spots.
Cynthia

CLORALEN®️ (takes stains away.)

Work great in the toilet and I have used in for mildew spots.
Cloralen (takes stains away.)
Cynthia

Gel

It works well for bleach tie dye. It’s not thick but has some grip.
MTnrbrn

Gel

It works well for bleach tie dye. It’s not thick but has some grip.
Gel
MTnrbrn

Home cleaning

Does a great job cleaning the house
Amazon Customer

Home cleaning

Does a great job cleaning the house
Home cleaning
Amazon Customer

Excellent product

Will always purchase this bleach. It’s incredible
ChuChu Maas

Excellent product

Will always purchase this bleach. It’s incredible
Excellent product
ChuChu Maas

At CLORALEN®, our mission is clear: to bring you cleaner homes and a cleaner planet. Industrias AlEn, founded in 1940, has been a trusted name in quality household cleaning products. As part of Industrias AlEn, CLORALEN® is committed to creating responsible cleaning solutions that are safe and ethical. Join us in making the world a better place, one clean at a time.

At CLORALEN®️, our mission is simple: Cleaner Homes and a Cleaner World. As a proud subsidiary of Industrias AlEn, S.A. de C.V., we carry forward a legacy of excellence in household cleaning products that began in 1949. Our passion for clean homes extends to our commitment to a cleaner planet. We innovate and create sustainable solutions, ensuring that our operations are safe, responsible, and ethical. Join us in making our collective home a better place.