UNLEASH THE POWER OF BLEACH® WITH
CLORALEN®’S NEW CONCENTRATED FORMULA
that cleans twice as many surfaces* and 50% more loads of laundry*.
This high-quality bleach, with a higher concentration of active ingredient, has the power to tackle any cleaning needs in your kitchen, bathroom, and more!

*vs CLORALEN® Regular Bleach following laundry directions for use in standard washing machines.
DO MORE WITH LESS
CLORALEN® CONCENTRATED BLEACH new formula has the ability to clean twice as many surfaces* and 50% more loads of laundry*. With stain and odor-fighting power strong enough to clean your entire home and delicate enough to maintain the life of your clothing.* It can be used in standard and High-Efficiency (HE) washing machines.
Laundry & Surfaces

Cleans Twice as Many Surfaces
Compared to our previous formula

Cleans 50% More Loads of Laundry
Compared to our previous formula
Triple Action

Whitens
Prevents graying and removes stubborn stains from laundry

Deodorizes
Deodorizes unpleasant aromas from the bathroom, kitchen and laundry

Deep Cleans
Removes ingrained stains that ordinary detergents won’t